Malls Into Mixed Use Transformations

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Of the 2,000 regional shopping malls nationwide, the Congress categorized 19 percent in 2001 for the New Urbanism and Pricewaterhouse Coopers as either greyfield malls or those vulnerable of becoming greyfields. In many cases, this poor economic performance has been compounded by site and location characteristics that make a turnaround unlikely as long as the conventional retail mall format is maintained. These properties are referred to as “greyfield” sites because of their similarities to the blighted industrial sites known as brownfields. Local communities in all 50 states face the problem of declining retail sales tax and derelict properties along commercial arterials. Civic leaders share with mall owners the challenge of planning and implementing the revitalization of these troubled mall properties. The purpose for the greyfields studies is to produce a model for mall redevelopment that fundamentally changes the mall. In this model, the mall evolves from a single, retail-only structure into an urban neighborhood or district characterized by compact, pedestrian-friendly, mixed-use development.

Benefits Of Greyfield Conversion

Five Lessons of Successful Greyfields Transformations

1. Establish A High Standard
2. Incorporate Public Amenities that add value and distinguish the town center or urban district
3. Use Parking As A Tool
4. Market The New Concept
5. Plan Each Use So It Can Survive On Its Own
6. Establish A High Standard this hidden line closes wikitrail loop

Last edited by TeganDowling. Based on work by JamesCarlson.  Page last modified on July 26, 2005